The Alternative

PURENATURE Fabric Softener


Made with 100% essential oils, our fabric softener is effective for all types of washers, including HE washers. Made with naturally sourced ingredients, this product contains minerals that help soften fabrics and prevent static. 

  • Ideal for both HE front-loading washers and conventional washers.
  • Refreshes fabrics with its geranium and lavender mix of essential oils (no synthetic fragrance or dye).
  • Helps to remove static. Ideal for sensitive skin, babies and all types of fabrics.
  • Natural minerals: Soften fabrics and help to remove static.
  • Cedar floral water: Refreshes fabrics.

Little load: 30 ml
Medium load: 40 ml
High load: 50 ml (full cap)

Aqua Water
Methyl bis (tallowamido ethyl)-2-hydroxyethyl ammonium methyl sulfate 
Naturally-based fabric softener
Sodium carbonate 
Mineral pH adjuster
Sodium chloride 
Mineral surface tension modifier
Thuya occidentalis floral water 
Cedar flower water
Mix of 100% natural essential oils
Magnesium chloride 
Mineral stabilizer
Magnesium nitrate 
Mineral stabilizer

Note: Our Refillery selection is for Lumsden or Regina deliveries only. Amber & Clear options include a $4.00 16oz  or $6 32oz glass bottle of your colour choice with a twist off lid. Refill comes in a free previously used canning jar so you can transfer the product to your own container.   


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